About is an AI platform that extracts data from web and mobile traffic to create real-time segmentation profiles for various industries. By leveraging activities in social media, tablets, and the web, they can divide people according to their activities. These segmentations can be applied in several areas, for example, strategies for promotional campaigns, visit segmentation on mobile devices, individual segmentation, omni-channel and ecommerce, instant activation, consumer-facing, and selecting specialized sites. Their information reserves consist of geoweb and proximity solutions, with possible applications in retail, real estate, either residential or commercial, advertisement, banking, urban design, and food & beverage. Additionally, they offer instructional material such as the Geosoci Academy, guided workshops, and additional documentation for data researchers.

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